# Umami

Canonical: https://inetgeek.com/analytics/umami/

Open-source web and product analytics with no cookies, available as a self-hosted app or as Umami Cloud, priced by monthly events.

## Who it suits

A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.

Consider something else if You think in pageviews rather than events. Umami counts each pageview as one event and each saved event property as another, so a million events buys fewer than a million pageviews. Umami Cloud servers are in the US and the EU with no region promised; Plausible and Pirsch both state EU or German hosting.

## iScore

66 / 100 (80% interval 59–73), rank 2 of 9 in analytics — interval overlaps the next rank, so this is an ordering, not a finding.

inetGeek's own reading, computed from sourced facts against category peers by disclosed rules. Not a provider claim. Intervals are 80%; a provider with few documented facts is pulled toward the category middle rather than scored on what little is known.
Read this score with care:
- Documented but not scored, because the page states it as text with no comparable number or a yes/limited/no (a one-time, usage-based or other-vendor price, or a per-site choice): gdpr_data_residency. Read them on the provider page; the score neither rewards nor penalises what it could not compare.

Method: https://inetgeek.com/iscore/. Full output with every criterion's basis: https://inetgeek.com/scores.json. Every analytics peer ranked: https://inetgeek.com/analytics/umami/alternatives/

- Price: 62 (41–82), weight 34%, 3 of 4 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: free_card_required
- Capacity and limits: 51 (45–57), weight 14%, 2 of 2 criteria scored
- Capabilities: 53 (47–60), weight 21%, 3 of 3 criteria scored
- Trust and compliance: 78 (72–84), weight 21%, 2 of 4 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: encryption_at_rest, gdpr_data_residency
- Evidence: 100 (100–100), weight 11%, 4 of 4 criteria scored

## What the documentation says

### Pricing

- Free tier: Yes ([source](https://umami.is/pricing), read 2026-10-25)
- Kind of free offer: Free tier ([source](https://umami.is/pricing), read 2026-10-25)
- What the free plan includes: The Hobby plan: up to 100K events a month, one website, six months of data retention and community support. Self-hosting the open-source app is free as well. ([source](https://umami.is/pricing), read 2026-10-25)
- Entry paid plan: $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website. ([source](https://umami.is/pricing), read 2026-10-25)
- Pricing model: Usage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off. ([source](https://umami.is/pricing), read 2026-10-25)

### Limits

- Sites or apps included: Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited. ([source](https://umami.is/pricing), read 2026-10-25)

### Observability

- Revenue attribution from a payment provider: Limited — Revenue sent as event data; no payment-provider connection ([source](https://docs.umami.is/docs/revenue), read 2026-10-25)
- AI and search crawler tracking: Not supported — Stated for self-hosted Umami; the Cloud pages do not address bots ([source](https://docs.umami.is/docs/environment-variables), read 2026-10-25)
- Retention window: Two years of data retention on Pro, the entry paid plan. Hobby keeps six months; Business keeps five years. ([source](https://umami.is/pricing), read 2026-10-25)
- Self-hostable: Supported ([source](https://umami.is/pricing), read 2026-10-25)

### Compliance

- Works without cookies: Supported ([source](https://umami.is/pricing), read 2026-10-25)
- GDPR / data residency: Umami Cloud servers are in the US and the EU, and Umami describes the product as GDPR and CCPA compliant. The page does not say which region a given account is placed in. ([source](https://umami.is/pricing), read 2026-10-25)

## Compared with

- [Umami vs Plausible Analytics](https://inetgeek.com/compare/plausible-vs-umami/)
- [Umami vs GoatCounter](https://inetgeek.com/compare/umami-vs-goatcounter/)
- [Umami vs Traks](https://inetgeek.com/compare/umami-vs-traks/)