# Plausible Analytics vs Umami

Canonical: https://inetgeek.com/compare/plausible-vs-umami/

Every value below is read from Plausible Analytics's and Umami's own documentation. See https://inetgeek.com/methodology/ for how.

## At a glance

| Criterion | Plausible Analytics | Umami |
| --- | --- | --- |
| Free tier | No | Yes |
| Kind of free offer | Free trial | Free tier |
| Entry paid plan | $9/month for Starter at up to 10,000 monthly pageviews: one site and three years of data retention. Growth is $14/month for up to three sites. | $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website. |
| Pricing model | Banded by monthly pageviews, with a slider from 10,000 to 10 million and above; site and team-member counts rise with the tier. The page picks its currency in JavaScript, so the figures are origin-dependent and $9 is the default. | Usage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off. |
| Sites or apps included | One site on Starter, the $9 entry plan. Growth raises it to three sites and three team members for $14. | Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited. |
| Revenue attribution from a payment provider | Limited | Limited — Revenue sent as event data; no payment-provider connection |
| AI and search crawler tracking | Not supported — Counts AI-assistant referral visits as a channel; crawler requests are excluded | Not supported — Stated for self-hosted Umami; the Cloud pages do not address bots |
| Retention window | Three years of data retention, stated on the entry Starter plan. | Two years of data retention on Pro, the entry paid plan. Hobby keeps six months; Business keeps five years. |
| Works without cookies | Supported | Supported |
| GDPR / data residency | Made and hosted in the EU on what Plausible describes as European-owned infrastructure. | Umami Cloud servers are in the US and the EU, and Umami describes the product as GDPR and CCPA compliant. The page does not say which region a given account is placed in. |

## Where they differ

### Free tier

- Plausible Analytics: No ([source](https://plausible.io/))
- Umami: Yes ([source](https://umami.is/pricing))
- Lean: 22% Plausible Analytics / 78% Umami — whether it is offered at all. inetGeek's own reading, computed from the two values above by the rules at https://inetgeek.com/methodology/, not a provider claim.

### Kind of free offer

- Plausible Analytics: Free trial ([source](https://plausible.io/))
- Umami: Free tier ([source](https://umami.is/pricing))
- Lean: none. No documented basis to lean either way on this criterion.

### Entry paid plan

- Plausible Analytics: $9/month for Starter at up to 10,000 monthly pageviews: one site and three years of data retention. Growth is $14/month for up to three sites. ([source](https://plausible.io/))
- Umami: $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website. ([source](https://umami.is/pricing))
- Lean: 69% Plausible Analytics / 31% Umami — inversely proportional to the documented price. inetGeek's own reading, computed from the two values above by the rules at https://inetgeek.com/methodology/, not a provider claim.

### Pricing model

- Plausible Analytics: Banded by monthly pageviews, with a slider from 10,000 to 10 million and above; site and team-member counts rise with the tier. The page picks its currency in JavaScript, so the figures are origin-dependent and $9 is the default. ([source](https://plausible.io/))
- Umami: Usage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off. ([source](https://umami.is/pricing))
- Lean: none. No documented basis to lean either way on this criterion.

### Sites or apps included

- Plausible Analytics: One site on Starter, the $9 entry plan. Growth raises it to three sites and three team members for $14. ([source](https://plausible.io/))
- Umami: Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited. ([source](https://umami.is/pricing))
- Lean: 5% Plausible Analytics / 95% Umami — proportional to the documented capacity. inetGeek's own reading, computed from the two values above by the rules at https://inetgeek.com/methodology/, not a provider claim.

### Retention window

- Plausible Analytics: Three years of data retention, stated on the entry Starter plan. ([source](https://plausible.io/))
- Umami: Two years of data retention on Pro, the entry paid plan. Hobby keeps six months; Business keeps five years. ([source](https://umami.is/pricing))
- Lean: 60% Plausible Analytics / 40% Umami — proportional to the documented capacity. inetGeek's own reading, computed from the two values above by the rules at https://inetgeek.com/methodology/, not a provider claim.

### GDPR / data residency

- Plausible Analytics: Made and hosted in the EU on what Plausible describes as European-owned infrastructure. ([source](https://plausible.io/))
- Umami: Umami Cloud servers are in the US and the EU, and Umami describes the product as GDPR and CCPA compliant. The page does not say which region a given account is placed in. ([source](https://umami.is/pricing))
- Lean: none. No documented basis to lean either way on this criterion.

## Which should you choose?

Pick Plausible Analytics if A site that wants one clear dashboard, no cookie banner and its data in the EU, at $9 a month for the first 10,000 pageviews — the cheapest EU-hosted option here that is a product rather than a favour.

Pick Umami if A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.

Consider something else: Plausible Analytics — You run more than one site on the entry plan. Starter is one site; three costs $14. Pirsch includes 50 websites at $6 and Fathom 50 at $15, both without raising the price to add the second.

Consider something else: Umami — You think in pageviews rather than events. Umami counts each pageview as one event and each saved event property as another, so a million events buys fewer than a million pageviews. Umami Cloud servers are in the US and the EU with no region promised; Plausible and Pirsch both state EU or German hosting.

## Documented by only one

One side documents these and the other does not. An absence is a missing source, not a stated "no" — except where a line says the other page was READ on a date and does not mention it, which is a sourced observation and the only one-sided case this site leans on.

- What the free plan includes: Umami: The Hobby plan: up to 100K events a month, one website, six months of data retention and community support. Self-hosting the open-source app is free as well.
- When the free offer ends: Plausible Analytics: Sign up for 30-day free trial.
- Self-hostable: Umami: Supported

## Questions this comparison answers

**Entry paid plan: Plausible Analytics or Umami?**

Plausible Analytics: $9/month for Starter at up to 10,000 monthly pageviews: one site and three years of data retention. Growth is $14/month for up to three sites.
Umami: $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.

**Free tier: Plausible Analytics or Umami?**

Plausible Analytics: No
Umami: Yes

**Should I choose Plausible Analytics or Umami?**

Pick Plausible Analytics if A site that wants one clear dashboard, no cookie banner and its data in the EU, at $9 a month for the first 10,000 pageviews — the cheapest EU-hosted option here that is a product rather than a favour.
Pick Umami if A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.