# Fivetran

Canonical: https://inetgeek.com/etl/fivetran/

A managed ELT platform billed on monthly active rows, where a row that changes many times in a month is counted once.

## Who it suits

Sources whose rows keep changing. A monthly active row is counted once however many times it changed that month, unchanged rows on a re-sync cost nothing, and the initial bulk load is excluded entirely — so a churny table is billed on how many rows moved, not how often. 500,000 MAR free, standing.

Consider something else if Many DISTINCT rows change each month. A growing fact table bills every new row, and the meter that forgives churn does not forgive breadth. Freshness is also gated: 15-minute syncs are the Standard ceiling and 1-minute syncs are two plans up on Enterprise.

## iScore

87 / 100 (80% interval 80–94), rank 1 of 4 in etl — interval overlaps the next rank, so this is an ordering, not a finding.

inetGeek's own reading, computed from sourced facts against category peers by disclosed rules. Not a provider claim. Intervals are 80%; a provider with few documented facts is pulled toward the category middle rather than scored on what little is known.
Method: https://inetgeek.com/iscore/. Full output with every criterion's basis: https://inetgeek.com/scores.json. Every etl peer ranked: https://inetgeek.com/etl/fivetran/alternatives/

- Price: 88 (69–100), weight 28%, 3 of 4 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: free_card_required
- Capacity and limits: 66 (44–88), weight 22%, 2 of 2 criteria scored
- Capabilities: 100 (94–100), weight 22%, 0 of 1 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: mfa
- Trust and compliance: 87 (75–99), weight 17%, 6 of 10 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: encryption_at_rest, gdpr_data_residency, sso_saml, uptime_sla
- Evidence: 100 (100–100), weight 11%, 4 of 4 criteria scored

## What the documentation says

### Pricing

- Free tier: Yes ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- Kind of free offer: Free tier ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- What the free plan includes: 500,000 monthly active rows for connections, 3,500 MAR for activations and 5,000 model runs for transformations, on Standard plan features. The allowance renews monthly rather than expiring. ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- When the free offer ends: Each new connection carries its own 14-day free trial, which runs alongside the standing free plan rather than replacing it. ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- Entry paid plan: $5 base charge per standard connection using between 1 and 1 million MAR in a month, charged on top of per-MAR usage. There is no plan fee to clear first, so a single light connection is the floor. ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- Pricing model: Consumption on monthly active rows. Inserts and updates count, deletes included; rows that come back unchanged on a scheduled re-sync do not, and neither does the initial bulk load when a connector is set up. Metered per million MAR. ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- Startup credit program: $50,000 of free Fivetran for Y Combinator companies joining the startup program. ([source](https://www.fivetran.com/pricing), read 2026-09-15)

### Infrastructure

- Regions: Seven processing locations: United States, Canada, European Union, United Kingdom, Australia, India and Singapore. The location is chosen per destination, and every connection in that destination runs there. ([source](https://www.fivetran.com/pricing), read 2026-09-15)

### Pipelines

- Connectors published: 700+ fully managed connectors, plus 200+ fully managed activation destinations for the reverse direction. ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- Sync frequency: 15-minute syncs on Standard. One-minute syncs arrive on Enterprise, two plans up. ([source](https://www.fivetran.com/pricing), read 2026-09-15)

### Compliance

- SOC 2: SOC 1 and SOC 2 auditing procedures cover the security and management of data. ([source](https://www.fivetran.com/security), read 2026-09-15)
- ISO 27001: ISO 27001. Fivetran states it meets the requirements of the standard. ([source](https://www.fivetran.com/security), read 2026-09-15)
- HIPAA: HIPAA requirements are met under a business associate agreement signed by Fivetran. ([source](https://www.fivetran.com/security), read 2026-09-15)
- PCI DSS: PCI DSS Level 1, assessed annually by qualified security assessors against the current requirements. ([source](https://www.fivetran.com/security), read 2026-09-15)
- Customer-managed keys: Customer-managed keys for encryption arrive on Business Critical, above Enterprise. ([source](https://www.fivetran.com/pricing), read 2026-09-15)
- Role-based access control: Role-based access control is included on Standard. Custom roles are an Enterprise feature. ([source](https://www.fivetran.com/pricing), read 2026-09-15)

## Compared with

- [Fivetran vs Hevo Data](https://inetgeek.com/compare/fivetran-vs-hevo/)
- [Fivetran vs Estuary Flow](https://inetgeek.com/compare/fivetran-vs-estuary/)
- [Fivetran vs Portable](https://inetgeek.com/compare/fivetran-vs-portable/)