# LaunchDarkly

Canonical: https://inetgeek.com/feature-flags/launchdarkly/

A feature management platform that charges for monthly active users and server connections rather than seats, with the team size left deliberately unmetered.

## Who it suits

A large team shipping to a small audience. Seats are explicitly unmetered — "no per-seat pricing", in its own words — so inviting everyone costs nothing, and the bill tracks the users you serve at $8.33 per thousand MAU. The free plan is $0 forever with unlimited seats and no card.

Consider something else if Your audience is large relative to your team. MAU is the meter, so growth in users is growth in the bill, and the free plan's 1,000 client-side MAU is the tightest audience allowance of the four. There is also no published plan floor — the paid tier is usage-shaped and Enterprise is quote-only.

## iScore

90 / 100 (80% interval 83–97), rank 2 of 4 in feature-flags — interval overlaps the next rank, so this is an ordering, not a finding.

inetGeek's own reading, computed from sourced facts against category peers by disclosed rules. Not a provider claim. Intervals are 80%; a provider with few documented facts is pulled toward the category middle rather than scored on what little is known.
Method: https://inetgeek.com/iscore/. Full output with every criterion's basis: https://inetgeek.com/scores.json. Every feature-flags peer ranked: https://inetgeek.com/feature-flags/launchdarkly/alternatives/

- Price: 81 (66–97), weight 45%, 3 of 4 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: minimum_paid_price
- Capabilities: 100 (94–100), weight 36%, 0 of 1 criteria scored; scored for peers, not here — undocumented or stated without a number or a yes/limited/no: self_hostable
- Evidence: 91 (91–91), weight 18%, 4 of 4 criteria scored

## What the documentation says

### Pricing

- Free tier: Yes ([source](https://launchdarkly.com/pricing/), read 2026-09-16)
- Kind of free offer: Free tier ([source](https://launchdarkly.com/pricing/), read 2026-09-16)
- What the free plan includes: Unlimited flags and unlimited seats, with 1,000 client-side MAU and 5 service connections a month, plus 100,000 experimentation MAU, 5,000 session replays and 5,000 errors. ([source](https://launchdarkly.com/pricing/), read 2026-09-16)
- Credit card to start: No ([source](https://launchdarkly.com/pricing/), read 2026-09-16)
- Pricing model: Usage, explicitly not seats — the page says so in those words. $8.33 per 1,000 client-side monthly active users, where a unique user or device is one MAU, plus a charge per service connection, where one server-side SDK attached to one environment for a month is one connection. ([source](https://launchdarkly.com/pricing/), read 2026-09-16)

### Observability

- Retention window: 30 days for AgentControl run and eval data on the free plan. ([source](https://launchdarkly.com/pricing/), read 2026-09-16)

### Auth

- Users included: 1,000 client-side MAU a month on the free plan, then $8.33 per additional thousand. Experimentation carries its own separate allowance of 100,000 MAU at no extra charge. ([source](https://launchdarkly.com/pricing/), read 2026-09-16)

## Compared with

- [LaunchDarkly vs Statsig](https://inetgeek.com/compare/launchdarkly-vs-statsig/)
- [LaunchDarkly vs Flagsmith](https://inetgeek.com/compare/launchdarkly-vs-flagsmith/)
- [LaunchDarkly vs Unleash](https://inetgeek.com/compare/launchdarkly-vs-unleash/)