Fivetran vs Hevo Data
SEPT 2026 auditA comparison of Fivetran and Hevo Data built from values read directly from each provider's own documentation, with the source recorded against every figure.
The short answer
Choose Fivetran if…
Sources whose rows keep changing. A monthly active row is counted once however many times it changed that month, unchanged rows on a re-sync cost nothing, and the initial bulk load is excluded entirely — so a churny table is billed on how many rows moved, not how often. 500,000 MAR free, standing.
Editorial · Palash Bagchi · approved
Choose Hevo Data if…
A capped bill at low volume with real support attached to it. $299 a month covers 5 million events, and 24x7 email and live chat come with the cheapest paid plan rather than an upgrade. SOC 2 Type II, HIPAA and per-region residency — EU, US or APAC, never crossed — are stated platform-wide.
Editorial · Palash Bagchi · approved
Consider something else if…
- Fivetran: Many DISTINCT rows change each month. A growing fact table bills every new row, and the meter that forgives churn does not forgive breadth. Freshness is also gated: 15-minute syncs are the Standard ceiling and 1-minute syncs are two plans up on Enterprise.
- Hevo Data: Rows are rewritten often. An event is every insert, update and delete landing in the destination, so a row touched thirty times in a month is thirty events where a monthly-active-row meter reads one. Governance arrives late too: RBAC and SSO are Business Critical, which is quote-only.
9 sourced criteria separate them — see where, with sources, below.
Pick the criteria you care about. The chart counts how many of them lean toward each provider — the same read as scanning the bars below, just totalled for the ones you chose.
Fivetran 0
Hevo Data 0
At a glance.
| Criterion | Fivetran | Hevo Data |
|---|---|---|
| Pricing | ||
| Free tier | Yes | Yes |
| Kind of free offer | Free tier | Free tier |
| What the free plan includes | 500,000 monthly active rows for connections, 3,500 MAR for activations and 5,000 model runs for transformations, on Standard plan features. The allowance renews monthly rather than expiring. | 1 million events a month on a limited connector set, with 1-hour scheduling and up to 5 users. |
| When the free offer ends | Each new connection carries its own 14-day free trial, which runs alongside the standing free plan rather than replacing it. | A 14-day free trial with 24x7 support and no credit card, offered beside the standing free plan rather than instead of it. |
| Entry paid plan | $5 base charge per standard connection using between 1 and 1 million MAR in a month, charged on top of per-MAR usage. There is no plan fee to clear first, so a single light connection is the floor. | $299 a month for Starter at 5 million events, or $265 a month billed annually. |
| Pricing model | Consumption on monthly active rows. Inserts and updates count, deletes included; rows that come back unchanged on a scheduled re-sync do not, and neither does the initial bulk load when a connector is set up. Metered per million MAR. | Tiered subscription by monthly event volume, where an event is each record inserted, updated or deleted in the destination. A row that changes repeatedly is billed each time it changes. |
| Pipelines | ||
| Connectors published | 700+ fully managed connectors, plus 200+ fully managed activation destinations for the reverse direction. | 150+ connectors from Starter. The Free plan is limited to a subset of them. |
| Sync frequency | 15-minute syncs on Standard. One-minute syncs arrive on Enterprise, two plans up. | 1-hour scheduling on the Free plan. Streaming pipelines arrive on Business Critical, which is quote-only. |
| Compliance | ||
| SOC 2 | SOC 1 and SOC 2 auditing procedures cover the security and management of data. | SOC 2 Type II, certified by AICPA independent auditors across all five trust services criteria. |
| HIPAA | HIPAA requirements are met under a business associate agreement signed by Fivetran. | HIPAA security, privacy and breach notification requirements are met by safeguarding ePHI through documented controls. |
| Role-based access control | Role-based access control is included on Standard. Custom roles are an Enterprise feature. | Role-based access control arrives on Business Critical, the quote-only top plan — three tiers above the entry paid plan. |
Where they differ.
What the free plan includes
- Fivetran
- 500,000 monthly active rows for connections, 3,500 MAR for activations and 5,000 model runs for transformations, on Standard plan features. The allowance renews monthly rather than expiring.
- Hevo Data
- 1 million events a month on a limited connector set, with 1-hour scheduling and up to 5 users.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“free up to the following: 500,000 monthly active rows (MAR) for connections 3,500 monthly active rows (MAR) for activations 5,000 monthly model runs (MMR) for transformations”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Free forever for limited connectors Upto 1M events/month [...] Free plan features: 1-hour scheduling Up to 5 users”
Read 2026-09-15 · official pricing
When the free offer ends
- Fivetran
- Each new connection carries its own 14-day free trial, which runs alongside the standing free plan rather than replacing it.
- Hevo Data
- A 14-day free trial with 24x7 support and no credit card, offered beside the standing free plan rather than instead of it.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“Each new connection comes with a 14-day free trial.”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Get a 14 day free trial with 24x7 support. No credit card required.”
Read 2026-09-15 · official pricing
Entry paid plan
- Fivetran
- $5 base charge per standard connection using between 1 and 1 million MAR in a month, charged on top of per-MAR usage. There is no plan fee to clear first, so a single light connection is the floor.
- Hevo Data
- $299 a month for Starter at 5 million events, or $265 a month billed annually.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“We apply a $5 base charge to all standard connections that have a monthly usage between 1 MAR and 1M MAR.”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Starter starts at $265/month”
Read 2026-09-15 · official pricing
Pricing model
- Fivetran
- Consumption on monthly active rows. Inserts and updates count, deletes included; rows that come back unchanged on a scheduled re-sync do not, and neither does the initial bulk load when a connector is set up. Metered per million MAR.
- Hevo Data
- Tiered subscription by monthly event volume, where an event is each record inserted, updated or deleted in the destination. A row that changes repeatedly is billed each time it changes.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“monthly usage refers to the number of monthly active rows (MAR) processed by Fivetran in a calendar month. This usage is measured based on per million MAR. Usage includes: Inserts: New rows added to your destination. Updates: Modifications made to existing rows in your destination, including deletes. Usage excludes: Unchanged rows: Rows retrieved during scheduled re-syncs that haven't changed since the previous sync. Initial syncs: The initial bulk data load performed when setting up a connector.”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Each record that is inserted, updated or deleted in the destination (data warehouse, database, etc.) is counted as one event.”
Read 2026-09-15 · official pricing
Connectors published
700+ fully managed connectors, plus 200+ fully managed activation destinations for the reverse direction.
150+ connectors from Starter. The Free plan is limited to a subset of them.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“700+ fully managed connectors 200+ fully managed activation destinations”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Everything in Free, plus: Up to 10 users 150+ connectors dbt integration [...] Free forever for limited connectors”
Read 2026-09-15 · official pricing
Sync frequency
- Fivetran
- 15-minute syncs on Standard. One-minute syncs arrive on Enterprise, two plans up.
- Hevo Data
- 1-hour scheduling on the Free plan. Streaming pipelines arrive on Business Critical, which is quote-only.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“Unlimited users 15-minute syncs 700+ fully managed connectors [...] All Standard features, plus: 1-minute syncs”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Free plan features: 1-hour scheduling [...] Everything in Professional, plus: Streaming Pipelines”
Read 2026-09-15 · official pricing
SOC 2
- Fivetran
- SOC 1 and SOC 2 auditing procedures cover the security and management of data.
- Hevo Data
- SOC 2 Type II, certified by AICPA independent auditors across all five trust services criteria.
Sources (2) →Sources ↓
- Fivetran Security ↗
“SOC 1 & SOC 2 Auditing procedures ensure security and management of data.”
Read 2026-09-15 · official site
- Hevo Security ↗
“SOC 2 Type II Hevo is certified by AICPA independent auditors for all five trust services criteria”
Read 2026-09-15 · official site
HIPAA
- Fivetran
- HIPAA requirements are met under a business associate agreement signed by Fivetran.
- Hevo Data
- HIPAA security, privacy and breach notification requirements are met by safeguarding ePHI through documented controls.
Sources (2) →Sources ↓
- Fivetran Security ↗
“HIPAA BAA Meet HIPAA requirements with a business associate agreement signed by Fivetran.”
Read 2026-09-15 · official site
- Hevo Security ↗
“HIPAA We meet HIPAA security, privacy, and breach notification requirements by safeguarding ePHI through rigorous controls.”
Read 2026-09-15 · official site
Role-based access control
- Fivetran
- Role-based access control is included on Standard. Custom roles are an Enterprise feature.
- Hevo Data
- Role-based access control arrives on Business Critical, the quote-only top plan — three tiers above the entry paid plan.
Sources (2) →Sources ↓
- Fivetran Pricing ↗
“Role-based access control Access to Fivetran REST API [...] All Standard features, plus: 1-minute syncs Fivetran Activations' Audience Hub Enterprise database connectors Custom roles”
Read 2026-09-15 · official pricing
- Hevo Pricing ↗
“Everything in Professional, plus: Streaming Pipelines Role Based Access Control Single sign-on Multiple Workspaces”
Read 2026-09-15 · official pricing
When these numbers change, hear about it. Sources are re-checked monthly; a repricing goes out as a short note.
Documented by only one.
These criteria are published by one provider and not the other. An absence here means we have not found a source, not that the feature is missing.
Questions this comparison answers.
Entry paid plan: Fivetran or Hevo Data?
Fivetran: $5 base charge per standard connection using between 1 and 1 million MAR in a month, charged on top of per-MAR usage. There is no plan fee to clear first, so a single light connection is the floor.
Hevo Data: $299 a month for Starter at 5 million events, or $265 a month billed annually.
Should I choose Fivetran or Hevo Data?
Pick Fivetran if Sources whose rows keep changing. A monthly active row is counted once however many times it changed that month, unchanged rows on a re-sync cost nothing, and the initial bulk load is excluded entirely — so a churny table is billed on how many rows moved, not how often. 500,000 MAR free, standing.
Pick Hevo Data if A capped bill at low volume with real support attached to it. $299 a month covers 5 million events, and 24x7 email and live chat come with the cheapest paid plan rather than an upgrade. SOC 2 Type II, HIPAA and per-region residency — EU, US or APAC, never crossed — are stated platform-wide.