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Umami pricing and limits

iScore59–73 · ≈#2/9
umami.is · Web analytics
OCT 2026 audit

Open-source web and product analytics with no cookies, available as a self-hosted app or as Umami Cloud, priced by monthly events.

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Entry paid plan$20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.
Free tierYes
CategoryWeb analytics

Reviewed by Palash BagchiUpdated 12 criteria compared

Umami pricing at a glance

Entry paid plan
$20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team… source ↗
Pricing model
Usage-based on monthly events source ↗
What the free plan includes
The Hobby plan: up to 100K events a month, one website, six months of data retention and community support source ↗

First line of each sourced value. The full text is in Umami pricing below. How this free offer stacks up: cloud free tiers compared.

Umami plans and prices

Umami Cloud plansUmami Cloud's three self-serve plans, priced by events a month. Figures are USD list prices as printed on the pricing page; Pro and Business bill each event past the included amount at the per-event rate shown, and data collection is not interrupted. Each pageview counts as one event and each saved event property counts as one more.
PlanIncludedMonthlyBeyond included
Hobby100K events per month$0 / monthNone
Pro1 million events per month$20 / month$0.00003 per additional event
Business10 million events per month$200 / month$0.00002 per additional event

Pricing – Umami · read · every row quoted from this page

01.Evaluation guide

Who it suits

A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.

Consider something else if…

You think in pageviews rather than events. Umami counts each pageview as one event and each saved event property as another, so a million events buys fewer than a million pageviews. Umami Cloud servers are in the US and the EU with no region promised; Plausible and Pirsch both state EU or German hosting.

Editorial · Palash Bagchi · approved

Each value below links to the page it was read from, with the sentence it came from. Criteria Umami does not publish are not listed.

Umami pricing

5 criteria
Free tierYes
Sources (1) →
  • Pricing – Umami ↗

    “Hobby $0 / month Get started Get started: Up to 100K events per month 1 website 6 month data retention Community support”

    Read 2026-10-25 · official pricing · Report a correction

Kind of free offerFree tier
Sources (1) →
  • Pricing – Umami ↗

    “Hobby $0 / month Get started Get started: Up to 100K events per month 1 website 6 month data retention Community support”

    Read 2026-10-25 · official pricing · Report a correction

What the free plan includesThe Hobby plan: up to 100K events a month, one website, six months of data retention and community support. Self-hosting the open-source app is free as well.
Sources (1) →
Entry paid plan$20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.
Sources (1) →
  • Pricing – Umami ↗

    “Pro $20 / month Try 14-day free trial Everything in Hobby, plus: 1 million events per month included $0.00003 per additional event Up to 20 websites Up to 10 team members”

    Read 2026-10-25 · official pricing · Report a correction

Pricing modelUsage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off.
Sources (1) →
  • Pricing – Umami ↗

    “Each website pageview counts as one event. If you save event properties, each data property stored counts as one event. [...] additional events are billed at a per-event rate. Your data collection will not be interrupted and you won't lose any data.”

    Read 2026-10-25 · official pricing · Report a correction

Limits

1 criteria
Sites or apps includedUp to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited.
Sources (1) →
  • Pricing – Umami ↗

    “Everything in Hobby, plus: 1 million events per month included $0.00003 per additional event Up to 20 websites Up to 10 team members 2 year data retention”

    Read 2026-10-25 · official pricing · Report a correction

Observability

4 criteria
Revenue attribution from a payment providerLimited — Revenue sent as event data; no payment-provider connection
Sources (1) →
  • Revenue – umami ↗

    “To start collecting revenue data, you will track an event with dynamic data. [...] The tracked event must be passed along with the two dynamic data properties revenue and currency.”

    Read 2026-10-25 · official docs · Report a correction

AI and search crawler trackingNot supported — Stated for self-hosted Umami; the Cloud pages do not address bots
Sources (1) →
Retention windowTwo years of data retention on Pro, the entry paid plan. Hobby keeps six months; Business keeps five years.
Sources (1) →
Self-hostableSupported
Sources (1) →

Compliance

2 criteria
Works without cookiesSupported
Sources (1) →
  • Pricing – Umami ↗

    “Do I need a cookie consent banner with Umami? No. Umami does not use cookies or collect any personally identifiable information.”

    Read 2026-10-25 · official site · Report a correction

GDPR / data residencyUmami Cloud servers are in the US and the EU, and Umami describes the product as GDPR and CCPA compliant. The page does not say which region a given account is placed in.
Sources (1) →

When these numbers change, hear about it. Sources are re-checked monthly; a repricing goes out as a short note.

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Umami pricing questions

How much does Umami cost?

$20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.

Pricing – Umami · read

How does Umami charge?

Usage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off.

Pricing – Umami · read

Does Umami have a free tier?

Yes. The Hobby plan: up to 100K events a month, one website, six months of data retention and community support. Self-hosting the open-source app is free as well.

Pricing – Umami · read

Can you self-host Umami?

Yes.

Pricing – Umami · read

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Comments

Every page here is sourced and dated.