Plausible Analytics vs Umami
OCT 2026 auditA comparison of Plausible Analytics and Umami built from values read directly from each provider's own documentation, with the source recorded against every figure.
The short answer
Choose Plausible Analytics if…
A site that wants one clear dashboard, no cookie banner and its data in the EU, at $9 a month for the first 10,000 pageviews — the cheapest EU-hosted option here that is a product rather than a favour.
Editorial · Palash Bagchi · approved
Choose Umami if…
A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.
Editorial · Palash Bagchi · approved
Consider something else if…
- Plausible Analytics: You run more than one site on the entry plan. Starter is one site; three costs $14. Pirsch includes 50 websites at $6 and Fathom 50 at $15, both without raising the price to add the second.
- Umami: You think in pageviews rather than events. Umami counts each pageview as one event and each saved event property as another, so a million events buys fewer than a million pageviews. Umami Cloud servers are in the US and the EU with no region promised; Plausible and Pirsch both state EU or German hosting.
Neither quite fits? Every other option, ranked by iScore: Plausible Analytics alternatives · Umami alternatives
7 sourced criteria separate them — see where, with sources, below.
Pick the criteria you care about. The chart counts how many of them lean toward each provider — the same read as scanning the bars below, just totalled for the ones you chose.
Plausible Analytics 0
Umami 0
At a glance.
| Criterion | Plausible Analytics | Umami |
|---|---|---|
| Pricing | ||
| Free tier | No | Yes |
| Kind of free offer | Free trial | Free tier |
| Entry paid plan | $9/month for Starter at up to 10,000 monthly pageviews: one site and three years of data retention. Growth is $14/month for up to three sites. | $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website. |
| Pricing model | Banded by monthly pageviews, with a slider from 10,000 to 10 million and above; site and team-member counts rise with the tier. The page picks its currency in JavaScript, so the figures are origin-dependent and $9 is the default. | Usage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off. |
| Limits | ||
| Sites or apps included | One site on Starter, the $9 entry plan. Growth raises it to three sites and three team members for $14. | Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited. |
| Observability | ||
| Revenue attribution from a payment provider | Limited | Limited — Revenue sent as event data; no payment-provider connection |
| AI and search crawler tracking | Not supported — Counts AI-assistant referral visits as a channel; crawler requests are excluded | Not supported — Stated for self-hosted Umami; the Cloud pages do not address bots |
| Retention window | Three years of data retention, stated on the entry Starter plan. | Two years of data retention on Pro, the entry paid plan. Hobby keeps six months; Business keeps five years. |
| Compliance | ||
| Works without cookies | Supported | Supported |
| GDPR / data residency | Made and hosted in the EU on what Plausible describes as European-owned infrastructure. | Umami Cloud servers are in the US and the EU, and Umami describes the product as GDPR and CCPA compliant. The page does not say which region a given account is placed in. |
Where they differ.
Free tier
- Plausible Analytics
- No
- Umami
- Yes
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Starter /year /month $9 /month Custom Start free trial One site 3 years of data retention”
Read 2026-09-15 · official pricing · Report a correction
- Pricing – Umami ↗
“Hobby $0 / month Get started Get started: Up to 100K events per month 1 website 6 month data retention Community support”
Read 2026-10-25 · official pricing · Report a correction
Kind of free offer
- Plausible Analytics
- Free trial
- Umami
- Free tier
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Starter /year /month $9 /month Custom Start free trial One site 3 years of data retention”
Read 2026-09-15 · official pricing · Report a correction
- Pricing – Umami ↗
“Hobby $0 / month Get started Get started: Up to 100K events per month 1 website 6 month data retention Community support”
Read 2026-10-25 · official pricing · Report a correction
Entry paid plan
- Plausible Analytics
- $9/month for Starter at up to 10,000 monthly pageviews: one site and three years of data retention. Growth is $14/month for up to three sites.
- Umami
- $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Up to 10k monthly pageviews 10k 10k 10M+ Starter /year /month $9 /month Custom Start free trial One site 3 years of data retention Intuitive, fast and privacy-friendly dashboard”
Read 2026-09-15 · official pricing · Report a correction
- Pricing – Umami ↗
“Pro $20 / month Try 14-day free trial Everything in Hobby, plus: 1 million events per month included $0.00003 per additional event Up to 20 websites Up to 10 team members”
Read 2026-10-25 · official pricing · Report a correction
Pricing model
- Plausible Analytics
- Banded by monthly pageviews, with a slider from 10,000 to 10 million and above; site and team-member counts rise with the tier. The page picks its currency in JavaScript, so the figures are origin-dependent and $9 is the default.
- Umami
- Usage-based on monthly events. Pro is $20 with 1 million events included and $0.00003 per extra event; Business is $200 with 10 million included and $0.00002 per extra event. Each pageview is one event, and each saved event property counts as one more. Going over the limit is billed, not cut off.
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Up to 10k monthly pageviews 10k 10k 10M+ Starter /year /month $9 /month Custom”
Read 2026-09-15 · official pricing · Report a correction
- Pricing – Umami ↗
“Each website pageview counts as one event. If you save event properties, each data property stored counts as one event. [...] additional events are billed at a per-event rate. Your data collection will not be interrupted and you won't lose any data.”
Read 2026-10-25 · official pricing · Report a correction
Sites or apps included
One site on Starter, the $9 entry plan. Growth raises it to three sites and three team members for $14.
Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited.
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Start free trial One site 3 years of data retention Intuitive, fast and privacy-friendly dashboard Email/Slack reports Google Analytics import Goals and custom events Saved Segments Annotations Growth /year /month $14 /month Custom Start free trial Everything in Starter Up to 3 sites Up to 3 team members”
Read 2026-09-15 · official pricing · Report a correction
- Pricing – Umami ↗
“Everything in Hobby, plus: 1 million events per month included $0.00003 per additional event Up to 20 websites Up to 10 team members 2 year data retention”
Read 2026-10-25 · official pricing · Report a correction
Retention window
Three years of data retention, stated on the entry Starter plan.
Two years of data retention on Pro, the entry paid plan. Hobby keeps six months; Business keeps five years.
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Start free trial One site 3 years of data retention Intuitive, fast and privacy-friendly dashboard”
Read 2026-09-15 · official pricing · Report a correction
- Pricing – Umami ↗
“Up to 20 websites Up to 10 team members 2 year data retention API access MCP access Email support”
Read 2026-10-25 · official pricing · Report a correction
GDPR / data residency
- Plausible Analytics
- Made and hosted in the EU on what Plausible describes as European-owned infrastructure.
- Umami
- Umami Cloud servers are in the US and the EU, and Umami describes the product as GDPR and CCPA compliant. The page does not say which region a given account is placed in.
Sources (2) →Sources ↓
- Plausible Analytics ↗
“Made and hosted in the EU, powered by European-owned infrastructure.”
Read 2026-09-15 · official site · Report a correction
- Pricing – Umami ↗
“Umami Cloud servers are located in the US and EU and adhere to GDPR and CCPA regulations.”
Read 2026-10-25 · official site · Report a correction
When these numbers change, hear about it. Sources are re-checked monthly; a repricing goes out as a short note.
Documented by only one.
These criteria are published by one provider and not the other. An absence here means we have not found a source, not that the feature is missing — except where we say we read the other provider's own page on a given date and it does not state it. Those rows lean, and the provider can correct them with a link.
Questions this comparison answers.
Entry paid plan: Plausible Analytics or Umami?
Plausible Analytics: $9/month for Starter at up to 10,000 monthly pageviews: one site and three years of data retention. Growth is $14/month for up to three sites.
Umami: $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.
Free tier: Plausible Analytics or Umami?
Plausible Analytics: No
Umami: Yes
Should I choose Plausible Analytics or Umami?
Pick Plausible Analytics if A site that wants one clear dashboard, no cookie banner and its data in the EU, at $9 a month for the first 10,000 pageviews — the cheapest EU-hosted option here that is a product rather than a favour.
Pick Umami if A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.
Comments are hosted by EchoThread, which sets cookies and offers social sign-in. Like the analytics on this site, it does not load until you accept — see the privacy page.