Umami vs GoatCounter
OCT 2026 auditA comparison of Umami and GoatCounter built from values read directly from each provider's own documentation, with the source recorded against every figure.
The short answer
Choose Umami if…
A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.
Editorial · Palash Bagchi · approved
Choose GoatCounter if…
A personal site or a small business that wants real analytics and no bill. The hosted service is free for what GoatCounter calls reasonable public usage, the script is around 3.5 KB, and there is a JavaScript-free tracking-pixel option.
Editorial · Palash Bagchi · approved
Consider something else if…
- Umami: You think in pageviews rather than events. Umami counts each pageview as one event and each saved event property as another, so a million events buys fewer than a million pageviews. Umami Cloud servers are in the US and the EU with no region promised; Plausible and Pirsch both state EU or German hosting.
- GoatCounter: The traffic is serious or the dependency is. There is no paid tier to escalate to and no commitment behind the hosted service — GoatCounter's own answer to heavy use is to self-host, which is a different job from paying someone.
Neither quite fits? Every other option, ranked by iScore: Umami alternatives · GoatCounter alternatives
3 sourced criteria separate them — see where, with sources, below.
Pick the criteria you care about. The chart counts how many of them lean toward each provider — the same read as scanning the bars below, just totalled for the ones you chose.
Umami 0
GoatCounter 0
At a glance.
| Criterion | Umami | GoatCounter |
|---|---|---|
| Pricing | ||
| Free tier | Yes | Yes |
| What the free plan includes | The Hobby plan: up to 100K events a month, one website, six months of data retention and community support. Self-hosting the open-source app is free as well. | Reasonable public usage, defined by example rather than by number: a personal site or a small-to-medium business is fine, millions of pageviews a day is not. |
| Entry paid plan | $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website. | None. The hosted service is free for what GoatCounter calls reasonable public usage and funded by donations; beyond that the answer is to self-host rather than to pay. |
| Limits | ||
| Sites or apps included | Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited. | Not stated as a number. The hosted service is bounded by what GoatCounter calls reasonable public usage rather than by a site count, and the self-hosted app has no such limit at all. |
| Observability | ||
| AI and search crawler tracking | Not supported — Stated for self-hosted Umami; the Cloud pages do not address bots | Not supported |
| Self-hostable | Supported | Supported |
| Compliance | ||
| Works without cookies | Supported | Supported |
Where they differ.
What the free plan includes
- Umami
- The Hobby plan: up to 100K events a month, one website, six months of data retention and community support. Self-hosting the open-source app is free as well.
- GoatCounter
- Reasonable public usage, defined by example rather than by number: a personal site or a small-to-medium business is fine, millions of pageviews a day is not.
Sources (2) →Sources ↓
- Pricing – Umami ↗
“Up to 100K events per month 1 website 6 month data retention Community support”
Read 2026-10-25 · official pricing · Report a correction
- GoatCounter — open source web analytics ↗
“Running your personal website or small-to-medium business on it is fine, but sending millions of pageviews/day isn't.”
Read 2026-09-15 · official site · Report a correction
Entry paid plan
- Umami
- $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.
- GoatCounter
- None. The hosted service is free for what GoatCounter calls reasonable public usage and funded by donations; beyond that the answer is to self-host rather than to pay.
Sources (2) →Sources ↓
- Pricing – Umami ↗
“Pro $20 / month Try 14-day free trial Everything in Hobby, plus: 1 million events per month included $0.00003 per additional event Up to 20 websites Up to 10 team members”
Read 2026-10-25 · official pricing · Report a correction
- GoatCounter — open source web analytics ↗
“You can self-host GoatCounter easily if you want to use it for more serious purposes. Donations are accepted via Github Sponsors to cover server costs.”
Read 2026-09-15 · official site · Report a correction
Sites or apps included
- Umami
- Up to 20 websites and 10 team members on Pro, the entry paid plan. The free Hobby plan covers one website; Business is unlimited.
- GoatCounter
- Not stated as a number. The hosted service is bounded by what GoatCounter calls reasonable public usage rather than by a site count, and the self-hosted app has no such limit at all.
Sources (2) →Sources ↓
- Pricing – Umami ↗
“Everything in Hobby, plus: 1 million events per month included $0.00003 per additional event Up to 20 websites Up to 10 team members 2 year data retention”
Read 2026-10-25 · official pricing · Report a correction
- GoatCounter — open source web analytics ↗
“GoatCounter.com is currently offered for free for reasonable public usage. Running your personal website or small-to-medium business on it is fine, but sending millions of pageviews/day isn't. You can self-host GoatCounter easily”
Read 2026-09-15 · official site · Report a correction
When these numbers change, hear about it. Sources are re-checked monthly; a repricing goes out as a short note.
Documented by only one.
These criteria are published by one provider and not the other. An absence here means we have not found a source, not that the feature is missing — except where we say we read the other provider's own page on a given date and it does not state it. Those rows lean, and the provider can correct them with a link.
Questions this comparison answers.
Entry paid plan: Umami or GoatCounter?
Umami: $20/month for Pro on Umami Cloud: 1 million events a month included, then $0.00003 per additional event, up to 20 websites and 10 team members. A free Hobby plan covers 100K events and one website.
GoatCounter: None. The hosted service is free for what GoatCounter calls reasonable public usage and funded by donations; beyond that the answer is to self-host rather than to pay.
Should I choose Umami or GoatCounter?
Pick Umami if A site that wants open-source analytics it can self-host for free or buy as a managed service. Pro is $20 a month for up to 20 websites and two years of data, and the free Hobby plan covers one website and 100K events a month.
Pick GoatCounter if A personal site or a small business that wants real analytics and no bill. The hosted service is free for what GoatCounter calls reasonable public usage, the script is around 3.5 KB, and there is a JavaScript-free tracking-pixel option.
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